United Airlines CEO Apologizes Again for ‘Truly Horrific’ Incident on Flight

If at first you don’t succeed, dust yourself off and try again. Today the United Airlines CEO Oscar Munoz is doing just that by issuing a new apology for the now viral footage of an airline passenger being dragged off an overbooked flight.

Munoz’s first apology was widely panned and trashed as the airline refused to take sole responsibility for overbooking the flight and for the horrendous way they treated a paying customer, in order to make room for airline employees.

In this latest apology, Munoz refers to the shameful incident as “truly horrific’ and vows “to fix what’s broken so this never happens again.”

 “I want you to know that we take full responsibility and we will work to make it right,” Munoz said in a statement on Tuesday. “I promise you we will do better.”

This comes after Munoz has been widely criticized for his first two awful apologies. He first apologized for “having to re-accommodate these customers.” In his second non apology, he then attempted to shift the blame on the 69-yr-old passenger Dr. David Dao, describing him as “disruptive and belligerent.” Must say most us would be too if we were being kicked off a fight we paid for due to no fault of ours.

Only time will tell if this latest apology will help cool things down as United Airlines continues to suffer from all the public backlash even resulting in its stock taking a hit during trading.